Production of Meaning

The living room is where the product is made and you are the product. We quickly forget what our purpose in life is as soon as we are programmed by the system to behave certain ways and most importantly purchase in certain ways. Our behaviors are not judged on how we perform and think anymore, rather they are on what we are able to buy and what we own.

“Here is the challenge of media democracy: to change the way information flows, the way we interact with the mass media, the way meaning is produced in our society. This DVD – a collection of television spots and video clips produced over the years by regular culture jammers – is proof that anyone can seize the media reins and begin producing real meaning.”

“World war 3 will be a guerrilla information war with no division between civilian and military participation.” – Marshall McLuhan

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